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Objective:
To empower women entrepreneurs under the Health Promotion Agent (HPA) model by conducting in-depth local market research, developing a sustainable business and marketing strategy, and creating operational guidelines to support their long-term viability.
✅ Key Deliverables:
🔍 1. Customer Insight & Demand Analysis
- Mapped household women’s preferences, behaviors, and product/service desirability.
- Identified key unmet needs and factors influencing purchasing decisions.
🚫 2. Challenges Faced by HPAs
- Assessed operational, financial, and communication challenges hindering demand fulfillment.
- Recommended targeted support areas include training, resource linkage, and workflow improvement.
📈 3. Business Strategy for HPA Association
- Developed a balanced strategy aligning customer demand with HPA capacity and business viability.
- Integrated inclusive growth, affordability, and service innovation principles.
⚙️ 4. Operational Procedure Blueprint
- Designed standard operating procedures (SOPs) to streamline daily functions, governance, and stakeholder coordination for the HPA association.
📢 5. Sales & Marketing Strategy
- Crafted targeted marketing tools and localized strategies for brand building and community engagement.
- Emphasized trust-building and repeat customer behavior.
🗺️ 6. Service Blueprint Optimization
- Delivered a visual service blueprint highlighting customer touchpoints, back-end operations, and areas of optimization for enhanced efficiency and experience.
Impact:
This strategic assignment by iTechss helped an international NGO lay a strong foundation for scaling its women-led health entrepreneurship model while ensuring alignment with real community needs, market realities, and operational sustainability.
